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Nine SKUs Launched and Two of Them Carried the Whole Range A drinkware brand owner preparing a first private label programme was determined not to look small. The opening order covered four capacities, three lid styles and six colourways, which produced nin...

Twelve Thousand Tumblers Arrived in the Second Week of January A promotional gift importer took a corporate order in early October for a December staff gifting programme. The unit price was agreed quickly, the quantity was good, and the buyer was confident....

When Six Gradient Colourways Sank a Listing A promotional drinkware importer in Rotterdam launched six gradient colourways on a 32 oz tumbler Within two months of launch the return rate hit 6 percent for paint flaking at the rim and dishwasher damage. The n...